Aspen Magazine (Marshall McLuhan Issue) no. 4, 1967

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98XY9_Aspen_Inside.jpg
98XY9_Aspen_Contents.jpg

Aspen Magazine (Marshall McLuhan Issue) no. 4, 1967

600.00

Aspen Magazine, vol. 1, no. 4, Spring 1967

Phyllis Johnson, ed.

Roaring Fork Press, Inc, New York

4to. (9 ½ x 12 ½ in.) box with varying size of contents. Good Condition. Box housing publication is ripped and coming apart at the spine, almost detached, but contents inside are in excellent condition with little to no wear and tear, all pieces are present.

Aspen was an assemblage magazine published irregularly from 1965-1971, designed as a “magazine in a box.” It’s made up of different small books and art objects put together in a box, each object designated as a “section” of the magazine, separated into 9 parts. This is Issue 4, the Marshall McLuhan issue. This issue is designed by Quentin Fiore, who co-authored The Medium Is The Massage with McLuhan. It contains a foldout booklet with material reprinted from The Medium is the Massage, a booklet with critical essays on music accompanied by an uncut flexi-disc with experimental recordings by Gordon Mumma and Mario Davidovsky, an illustrated booklet titled The Braille Trail by Marshall McLuhan, a booklet titled “Psycles” collecting writings about motorcycle culture, a poster with quotes on advertising from McLuhan, a foldout poster with dialogue from John Cage, a program booklet for the Aspen Music Festival, an Aspen subscription order form, and a few assorted ads. Aspen Magazine included ads, but since it was so irregularly distributed and due to their treatment of the ads, to put them in the bottom of the box, they were not ideal for advertisers. After issue 6 Aspen no longer ran advertisements. Copies of this issue of Aspen are rare, especially presented in full as it is here.

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